What is SEO ?
Have you ever checked to see if your product is visible to Google ? If so, how ? Did you use your device that has been looking the product and its attributes on many occasions, or did you try a colleagues’ computer? Maybe you asked a colleague working in a different part of the country to Google the product or even a different country. There are so many different scenarios for a search and through the years search engines have introduced many different factors to determine the products and services we can see for each and every search term. These searches are determined buy some of the most advanced, and also very secret algorithms.
So search isn't so simple ?
No , it isn’t. However the most fundamental point is this – which search term do you want to rank for ? Surely anyone Googling the product name already has a strong interest but what what about people who are ignorant of my product but who need what it does? Surely this is the marketplace that the website may be designed to reach out to. So, you might be page 1 , position 1 for the string of characters associated with your product – this is, its name, but wildly missing the mark for the most important thing, how much money that will create.
So what should I do ?
The sad truth is that obtaining new business through your website requires expertise and time. There are many different tactical approaches that are appropriate, depending upon your circumstances. We can help by providing you with a free and frank assessment of where you are at with regards web presence and, if necessary, the actions necessary to move you up to the next level.
More on SEO
Many companies offer a potted guide to Search Engine Optimisation. If you are new to the subject and would like to find out more for yourself, the most reliable guides can be found on the Google pages and Wikipedia.